We’re big TAG Heuer fans at Ron Gordon Watch Repair. It’s one of the most popular brands, and a brand for which we are known as the #1 place in New York City for TAG Heuer repair. By repairing and servicing these fine watches, we get an “inside look” at what’s going on inside the watches – the mechanical beauty that goes with the incomparable sense of TAG Heuer style. We share our love of “everything TAG” with our customers, and realize that there are die-hard TAG fans and also some fans who like and love TAG but also like and love other luxury watch brands such as Rolex, Hamilton, or Breitling. The blend of art and science, of style and substance is something that TAG does uniquely well.
So we were very excited to learn about TAG Heuer’s so-called “Museum in Motion” which is a traveling exhibition by the brand. It will be in New York City July 9-19, 2018, at the TAG Heuer Boutique on 5th Avenue. Here are some highlights from the exhibition –
- THE 1968 HEUER AUTAVIA GMT – this 1968 beauty if a manual winding chronograph with a rotating bezel equipped with a calibre Valjoux 724 (modified version of the famous Valjoux 72 with a GMT function). It’s red, white, and blue color scheme makes it “pop” on your arm.
- THE 1968 HEUER CAMARO – this is a manual winding chronograph equipped with a calibre Valjoux 7736. The tachymeter function is colored orange to increase legibility. Named after the Chevrolet Camaro that was launched in 1966, the Camaro offers a similar style to the Carrera, but in a slightly larger, cushion-shaped case.
- THE 1970 HEUER CARRERA – this automatic chronograph is equipped with a calibre 12. The ref 1153S with Gay Freres steel bracelet is an early execution of the Carrera identified by the steel hands with black stripes and matching indexes. The hour subdial shows markings for 3, 6, 9 and 12. Yes, it’s also named after a car; the Carrera will always be synonymous with Jack Heuer, the great grandson of the founder of (TAG) Heuer and the man who guided the company as CEO for twenty years, from 1962-1982.
- THE 1992 TAG HEUER SPORT/ELEGANCE – this watch features a quartz chronograph accurate to 1/100th of a second. The S-shape bracelet is the combination of power and fluidity. S/EL stands for Sports and Elegance with a distinctive S-shaped link bracelet. Designed by Eddy Schopfer, this collection was embodied by the Brazilian Formula 1 champion, Ayrton Senna, as this was his favorite watch (on a custom-ordered brown leather strap).
- THE 1975 HEUER MONACO – this is a manual winding chronograph of the Monaco collection, powered by a Valjoux 7740. This reference exists with a steel case, and a blue or a dark grey dial. But the most sought-after version is the full black one. It is known as The Dark Lord by collectors. The case was anodized to get this black matte finish.
If you’re not able to visit the “Museum of Motion” in New York City, you can also download the full catalog, here. And if you already own a TAG Heuer and reside or work in New York City, come by our watch repair shop in Midtown for an inspection, recommendations on service, and/or a full repair if necessary. TAG is a great brand, and you want your TAG to be in tip top condition so you can show it off and enjoy it!